BIBLIOGRAPHIC RECORD

Sensing Coffee: The Impact of Multisensory Branding on Customer Loyalty in Coffee Shops and the Mediating Role of Word of Mouth

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Recorded authors
J. M. I. U. Jayasundara; I Fernando
Source of metadata
Crossref
Year recorded
2026

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Reference

J. M. I. U. Jayasundara; I Fernando. (2026). Sensing Coffee: The Impact of Multisensory Branding on Customer Loyalty in Coffee Shops and the Mediating Role of Word of Mouth. https://doi.org/10.4038/sljms.v8i1.217

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