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Scene Empowerment: A Comparative Study of Coca-Cola and PepsiCo’s Scenario-Based Marketing Strategies and Its Implications for Chinese Beverage Companies

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Recorded authors: Jiaxuan Li
Source of metadata: Crossref
Year recorded: 2025

Public identifiers and source

doi:10.70267/fer.250203.208213

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Reference

Jiaxuan Li. (2025). Scene Empowerment: A Comparative Study of Coca-Cola and PepsiCo’s Scenario-Based Marketing Strategies and Its Implications for Chinese Beverage Companies. https://doi.org/10.70267/fer.250203.208213

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