BIBLIOGRAPHIC RECORD

The Impact of Brand Awareness and Positioning Appropriateness on Consumers' Purchase Intention in the Coffee Industry - A Case Study of Starbucks and Luckin Coffee

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Recorded authors
Chenxuan Yin
Source of metadata
Crossref
Year recorded
2025

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Reference

Chenxuan Yin. (2025). The Impact of Brand Awareness and Positioning Appropriateness on Consumers' Purchase Intention in the Coffee Industry - A Case Study of Starbucks and Luckin Coffee. https://doi.org/10.54254/2754-1169/2025.20730

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