BIBLIOGRAPHIC RECORD

The mediating role of emotional brand attachment: exploring the coffee-like scent application in building the store brand loyalty and store loyalty

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Recorded authors
Presidency University; Ragu Prasadh Rajendran
Source of metadata
Crossref
Year recorded
2024

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Reference

Presidency University; Ragu Prasadh Rajendran. (2024). The mediating role of emotional brand attachment: exploring the coffee-like scent application in building the store brand loyalty and store loyalty. https://doi.org/10.21003/ea.v211-07

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