BIBLIOGRAPHIC RECORD

“Be wildly responsible”: how alcohol brands use social media to promote responsible drinking among young consumers in the UK

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Recorded authors
Suwan Wen; Jonatan Södergren
Source of metadata
Crossref
Year recorded
2025

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Reference

Suwan Wen; Jonatan Södergren. (2025). “Be wildly responsible”: how alcohol brands use social media to promote responsible drinking among young consumers in the UK. https://doi.org/10.1108/yc-05-2025-2536

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