BIBLIOGRAPHIC RECORD

Integrated marketing communications. The Coca-Cola Spain IMC model

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Recorded authors
Francisco Suay
Source of metadata
Crossref
Year recorded
2020

Public identifiers and source

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Reference

Francisco Suay. (2020). Integrated marketing communications. The Coca-Cola Spain IMC model. https://doi.org/10.17561/ree.v2020n2.2

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