BIBLIOGRAPHIC RECORD

Coca-Cola China's Virtual Olympic Torch Relay programme at the 2008 Beijing Olympic Games: adding interactivity to a traditional offline Olympic activation

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Recorded authors
J. Andrew Choi
Source of metadata
Crossref
Year recorded
2008

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Reference

J. Andrew Choi. (2008). Coca-Cola China's Virtual Olympic Torch Relay programme at the 2008 Beijing Olympic Games: adding interactivity to a traditional offline Olympic activation. https://doi.org/10.1108/ijsms-09-04-2008-b004

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