BIBLIOGRAPHIC RECORD

THE ROLE OF NOSTALGIA PRONENESS IN THE EFFECT OF BRAND IMAGE, CORPORATE IMAGE, BRAND TRUST AND CONSUMER INVOLVEMENT ON EMOTIONAL ATTACHMENT: GLOBAL VS. LOCAL BRAND

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Recorded authors
Fatma Müge ARSLAN; Oylum Korkut ALTUNA
Source of metadata
Crossref
Year recorded
2019

Public identifiers and source

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Reference

Fatma Müge ARSLAN; Oylum Korkut ALTUNA. (2019). THE ROLE OF NOSTALGIA PRONENESS IN THE EFFECT OF BRAND IMAGE, CORPORATE IMAGE, BRAND TRUST AND CONSUMER INVOLVEMENT ON EMOTIONAL ATTACHMENT: GLOBAL VS. LOCAL BRAND. https://doi.org/10.17065/huniibf.426122

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