BIBLIOGRAPHIC RECORD

Merchandising and Licensing to Improve Brand Equity. The Coca-Cola Case

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Recorded authors
Fabio Albanese
Source of metadata
Crossref
Year recorded
2001

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Reference

Fabio Albanese. (2001). Merchandising and Licensing to Improve Brand Equity. The Coca-Cola Case. https://doi.org/10.4468/2001.1.06albanese

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