BIBLIOGRAPHIC RECORD

The dark side of marketing seemingly “Light” cigarettes: successful images and failed fact

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Recorded authors
Richard W. Pollay; Timothy Dewhirst
Source of metadata
OpenAlex
Year recorded
2002

Public identifiers and source

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Reference

Richard W. Pollay; Timothy Dewhirst. (2002). The dark side of marketing seemingly “Light” cigarettes: successful images and failed fact. https://openalex.org/W2111616149

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