BIBLIOGRAPHIC RECORD

Narrative persuasion by corporate CSR messages: The impact of narrative richness on attitudes and behavioral intentions via character identification, transportation, and message credibility

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Recorded authors
Mark Boukes; Heather L. LaMarre
Source of metadata
OpenAlex
Year recorded
2021

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Reference

Mark Boukes; Heather L. LaMarre. (2021). Narrative persuasion by corporate CSR messages: The impact of narrative richness on attitudes and behavioral intentions via character identification, transportation, and message credibility. https://openalex.org/W3201601326

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Permanent record URL: https://brain.psiconautica.org/en/documentos/d-e794f6453fcc0b5ab99a3248f7ac255e/