BIBLIOGRAPHIC RECORD
Analysis of Marketing Strategies of New Retail Coffee Brands in the Chinese Market: Based on a Comparative Study of Starbucks and Luckin Coffee
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- Recorded authors
- Yizhen Xu
- Source of metadata
- Crossref
- Year recorded
- 2024
Public identifiers and source
Open the source recordReference
Yizhen Xu. (2024). Analysis of Marketing Strategies of New Retail Coffee Brands in the Chinese Market: Based on a Comparative Study of Starbucks and Luckin Coffee. https://doi.org/10.54097/4f7yxe13
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